Going into 2010: A review of the CV advice from 2009.
Did you know that if you Google the phrase “CV or Resume advice” almost 57 MILLION results are produced? Key in the words separately and you get almost 70 MILLION posibilities. It seems for every job seeker and CV writer, there is someone happy to dish out advice. This is confusing to say the least, because although some advisors are qualified, experienced and up to date, others truthfully, are complete charlatans. A percentage of all this advice can be good. Some is quite contentious, which is wonderful, debate is stimulating . Some can quite often be regionally specific (generally the US, but that’s OK … there are a lot of you). There are also some pieces which are simply misleading. And then finally , there is a small percentage which is actually total nonsense. This last category I’m not even going to mention, most of it is so ridiculous.
Unlike many career transition coaches I am still an active in the area of executive research and search. I review hundreds of CVs and profiles a week with a specific end in mind: to find the best candidates globally to meet my client’s needs, so I am often asked to assess CVs or even review articles .
Question ? How does the average job seeker sift through the morass of information when preparing their CV?
Answer: with difficulty
Here is a small sample of the few things I’ve chosen to react to from 2009 going into 2010.
It’s the top of the first page that counts
Good : recruiters will generally be looking at your CV because it’s been generated by a key word activated Applicant Tracking System ( ATS) or HRIS (Human Resource Information System) data base search. They will skim through your professional summary /mission statement which needs to be strong to avoid the reject pile. Make sure all contact information is clear and in the top lines. I actually get CVs with no phone numbers. Why make our lives difficult? It doesn’t help you. You have between 15-20 seconds to get a reader’s attention. Use it and your limited amount of white space wisely. Any one who suggests that CVs of more than 2 pages in length are acceptable, are not active recruiters.
Chronological / Functional CVs are out dated :
Contentious : Personally I like to know where a person has worked, for how long, what they did, as well as the major USPs in a tightly worded mission statement. So I prefer to see a mix of functional and chronological information. I don’t want to have to figure anything out. Most of the CVs I see in an extended functional format tend to be from our US cousins – so a cultural difference perhaps.
A professionally written resume and on-line profile will increase your chances of landing a job
Simply Misleading: A strong , professional CV is vital, but there are some caveats associated with having one that is professionally written by a third party. As a coach I believe a CV should be written by the candidate themselves, with qualified, professional coaching support as required. This gives complete ownership of the process to the individual. As a recruiter, I have seen too many candidates with strong professionally written CVs fall at the first hurdle of a telephone screening, literally because they are a shadow of their own resumes. This strengthens my belief that you need to own your own message to guarantee success.
Personal objectives are old school
Good: we actually don’t care what you want! All we want to know is what have you done and can you do it for our client? If the client is interested in you, a good recruiter or search consultant will try to persuade you to do something different anyway. Rigid objectives limit creative thinking. Use numbers and strong language to illustrate your success stories succinctly. Or as Jim Rohn said ” Don’t bring your need to the marketplace, bring your skill.”
Cover letters are obsolete
Contentious: This is a view propounded by many. Phil Rosenberg President at re-Careered makes a compelling case in his post on the subject. To some extent I generally go along with the hypothesis. In large, international companies with automated processes this is definitely true. However, there are still some instances when a cover letter does help: in a small company, with a personal connection or if the cover letter is in a different language to your CV. The latter happens frequently in Europe where the corporate lingua franca is English, but the readers themselves are not Anglophones. It’s all about targeting each application specifically, whether via customizing a resume or making a decision to use a cover letter, which I know is hard work. So no , I don’t think cover letters are obsolete – there is just a new need to use them judiciously.
Coloured fonts, charts, graphs and boxed layout are advantageous
Simply Misleading : Some ATS systems will not recognise sophisticated layouts, including all of those points. So unless applying for a creative or design job , when uploading a CV especially via a web site, there is no substitute for a straightforward Word Document with clear headings, bullet points, white space, plus a decent size font , 10-12 points. Most CVs are read initially on a computer screen and sometimes a lap top or even Blackberry/ iPhone. Resume design should take that into account. Complex layout turns a CV almost into a personal presentation and perhaps best taken as a hard copy to an interview or even included on your LinkedIn profile using the Slide Share Application.
Include your professional network url ( LinkedIn, Xing, Viadeo, Plaxo etc)
Good : I always check a CV against an on-line profile or a professional network if there is one. These profiles quite often contain quick links to company information which is very helpful. However, as I work globally, I obviously have to take into account that candidates can come from cultures and countries where social media and even broadband penetration is lower.
Traditional Resumes are out dated /dead
Contentious : There is no doubt that on-line presence is becoming a major factor in the early stages of identifying candidates . But to date I have never been involved in any search where the candidate has not eventually been asked to produce a CV somewhere in the process. Ever. This would be in addition to a professional internet profile which savvy recruiters have already viewed. So I think they will be around for quite a while longer, but perhaps used more frequently in conjunction with other recruiting techniques.
Personal information is no longer required
Simply Misleading : Some personal information can be judiciously included in a CV and can say a lot about a candidate. I always scan it. Do include non professional achievements, publications, keynote speaking , awards and activities – within reason. Your U14 MVP mention is clearly of no interest. I would definitely not give a home address – simply indicate location for security reasons. You are no longer required to indicate nationality, date of birth, the year of graduation or marital status. Good recruiters will always figure out age anyway – but as ATS are frequently programmed with date parameters that is a good omission. I have seen some articles advocating hiding age – but if anyone does that, for me it sends a message that they are in an older demographic and uncomfortable with it. Don’t forget that we all leave our trail in cyber space and recruiters do access Facebook , LinkedIn , Twitter and Google to run checks! Some get to learn more about us than we want them too, or even realise!
That’s about it – until the next batch of advice comes out!