Category Archives: interveiw techniques

Choose your words wisely!

Inspired by Wally Bock

Divided by a common language  

Chatting on Twitter the other night, Wally mentioned in passing that he was a vet. Wow I thought. He’s an international leadership guru , writer, poet AND a vet. That’s pretty amazing. I went into recruiter mode. Thoughts about wide ranging skill sets , the long years he must have spent in college and training, plus potential career paths all raced through my mind. Then I realised (just as quickly) that we were probably having a cultural mis-communication moment. In UK English “vet” is a commonly used abbreviation for veterinary surgeon, but in the US it tends to replace the phrase “war veteran”.

Word choice

It then occurred to me if two Anglophones can mis-communicate so successfully and we use vocabulary and word choice as a professional tool all the time, what are the implications for those that don’t? I’m not talking about advertising spin either, but just presenting our message in a succinct and positive fashion, that everyone can understand and easily digest.

The importance of word choice in communicating a message in job search strategies is a vital part of my coaching programme. It’s key in CV writing and drafting internet profiles not only to be identified by Applicant Tracking Systems, but to identify your personal brand, which is the essence of your message. Strong language is absolutely essential in developing a correctly pitched elevator speech used in direct networking and interviews. They all require precise vocabulary, but presented in different styles and formats. Living in an international environment where English is the global business lingua franca, I also see people both communicating and confusing in their second, third or even fourth languages every day.

 Think!

I coached someone recently who used this phrase “Used to work in a multicultural environment : continuous contacts internally with US and European colleagues. Daily contacts with customers in Europe, Middle East and Africa mainly”

What he had actually done was this: successfully identified market development opportunities in key emerging markets,( some very challenging countries which I can’t specify for confidentiality reasons) created multi- cultural and cross discipline teams (requiring the management of significant cultural differences and business practises) to spearhead the launch of the product portfolio. The result was x increase( large number) to his company’s bottom line. Was that obvious? Not at all. Same role, but which one is going to attract attention?
I have observed over time that there are generally two parts to this communication process: communication with yourself (internal message) and then communication with others (external message). Sometimes it is only about the use of effective “brand” language ( vocabulary), but quite often it’s more than that.
 
So what needs to be done?
 
 Internal communication: this is about self awareness and self insight. You need to identify and understand your own challenges and achievements – I know I keep bashing on about this – but it is key. If you don’t know what you’re good at – how can you expect anyone else to know? You are your own best asset. Recruiters don’t have time to look for sub – text and to analyse the possible implications of what you’ve been doing in your career. We need to be told in very precise terms. Self insight also facilitates the interview process so you present yourself strongly verbally as well – this is your own brand development . It avoids the awkward pauses, repetition and embarrassing moments in interviews. But it is equally vital that you own your personal message. How do you define yourself? As the person in “daily contact” or the person who ” spearheads”?
 
External communication: Choosing powerful vocabulary and phrases to get your message across in the best possible way in all media is really important. This is not boasting (that’s about personality and delivery) or falsifying( that’s about lying). It’s your brand marketing. Would we buy Coke if it was advertised as a “brown fizzy drink” Probably not. Suggesting “refreshing” and “thirst quenching” or whatever else they say, produces a different and successful picture. Same about you! Use words such as: identifed, created, instigated, enhanced, extended, exceeded, generated, conceived, won, strengthened, secured, restructured, transformed to list just a few. Lose weaker words such as: facilitates, co-ordinated, set up, played a key role, contact etc. Let the facts speak for themselves and back up your achievements with incontestable examples or numbers.
 
If you are not a wordsmith, or English isn’t your first language, enlist support to help craft the most convincing CV possible to send a message you believe in. Why run the risk of being rejected because of some weak words?
 
You don’t want to be a “brown fizzy drink”!
 
 
 
 
 
 

 

When does " tailoring" your resumé become falsification?

Resumes under the microscope

I have recently become involved in several quite heated discussions about both “beefing up” resumés, or “dumbing” them down. Where do you draw the line when you are desperate to find a job that might be crucial to your economic survival? As a coach , I am obviously empathetic to the challenges of being unemployed and encounter clients’ job search frustrations daily. From a purely ethical point of view, my personal position is to always suggest that honesty is the best policy. But ethics and integrity aside, which can only be a matter of individual conscience, as a recruiter I can tell you some of the practical dangers of crossing the line.

Sales spin
By this I don’t mean writing a powerful resume, enhanced by strong vocabulary and key words to give a “ sales spin”. Or “tailoring” your CV towards a specific opening, emphasizing certain qualities and down playing skill or experience deficits. Unless you are applying to companies with a high churn, where clearly employees are not a high priority, or encounter an incompetent recruiter , then I suggest you factor in some of the following before you make a decision, because misrepresentation it is not without risk:

A skilled recruiter will research you prior to interview. The internet is a global data base and recruiters use it constantly – so any changes or modification to your CV would need to be made consistently on every platform. You would need to check where you are listed, or if any reference has been made to you on any other documents, or in any circumstances, anywhere, even photo tags, which can be traced in cyber space.

You will need to be prepared to account for any missing years , or perhaps convey that your seniority and experience in your previous employment was different to the reality. This might involve economy with the truth or outright lying. If discovered later there might be negative consequences which could damage your later career.

You will need to prime your referees. They might have to misrepresent or even lie – same possible consequences as above.

You might be asked to take psychometric tests or be given a behavioral interview where skills levels, either claimed, exaggerated or missing, should normally be identified.

If discovered, you may alienate a company who could be a potential future employer.

•  While you do all this you might miss a job, for which you are perfectly qualified, because word recognition software will by-pass you, because you are now presented differently in all media.

Square peg
This is before even going into what might happen if you are hired and become that square peg in a round hole, combined with the stress of possibly being found out and the fear of constantly slipping up.

If you can openly and genuinely persuade a company to hire you at any level, with authentically presented qualifications and skills, that is very different to withholding or distorting information to get a job. As Mark Twain said “If you tell the truth, you don’t have to remember anything”

This article was first posted in CareerRocketeer on June 12th 2009, http://www.careerrocketeer.com/2009/06/when-does-tailoring-resume-become.html?
at the kind invitation of Chris Perry: Brand and Marketing Generator careerRocketeer@gmail.com Twitter Follow @CareerRocketeer