In an attempt to attract younger users to a new university section of the website, LinkedIn has reduced its minimum age limit for members from 18 years to as low as 13 years of age in some geographies. Coming into effect from September 12th, the age limits will vary according to statutory requirements in different countries: 14 years old: United States, Canada, Germany, Spain, Australia and South Korea, 16 years old: Netherlands, 18 years old: China.
13 years old: All other countries
A number of measures have been taken to “safeguard the experience of LinkedIn members under the age of 18″ with additional precautions for privacy. Their profiles will not appear in search engines and neither will their ages be published in the public domain. Profiles will be displayed “first name, last name initial, and general region”.
This has produced a flurry of debate in the blogsphere and amongst the Twittererati.
Is this a good thing? The jury is out.
There are many who think having an influx of 13-18 year olds will dilute the professional content of the site. Concern that high-flying execs will be bombarded by a veritable flood of text speak about dates, discos and school projects is anticipated. Just a short conversation with my 16-year-old neighbour made that possibility seem remote. The signature simultaneous rolling of eyes and raising of eyebrows, to the unspoken “whatever” pretty much said it all.
It has been some years since my kids were 13, but chances are that Mum and Dad saying “go and complete your really fun LinkedIn profile after you’ve done your homework ” will be met with equal derision.
Will we see a deluge of disruptive teen activity on LinkedIn in the next months? I suspect not. I have to plead with MBA candidates to set up a professional profile and they are generally more than twice their age, let alone Year 7 or 8th and 9th graders. Kids are hardwired to rebel against anything parents think are cool or necessary. That is the whole point of being a teenager. This is their time to hang out, have acne and find their own way. My nephew is 13. Do I think a priority in his life should be his online professional presence or crafting a succinct value proposition?
No I don’t. Not unless it relates to the U14 cricket team. His response to whether he would like a LinkedIn profile was ” What’s LinkedIn? Is this about jobs and stuff?”
I suspect that much of this will be centred around the parents.
One dad told me “My son (13) can have a professional profile when he knows what to do with it and how to handle the process appropriately. At the moment he doesn’t understand the implications of online activity or the potential repercussions of any mistakes. He’s simply too young.”
Another spin-off of this development will be that its taps into the essence of that ever-growing demographic: the pushy, helicopter parent. I have no doubt that whole hosts of “yummy mummies” and “driving dad’s” will be creating adult style profiles for their coddled offsprings in an effort to create a perfect CV. Will the next dinner party conversation be centred around the number of hits their kids have had on their junior LinkedIn profiles in the last seven days? I’ll put money on it! These are the kids who will be offered a rotation of internships with the friends of their super connected parents by the age of 18 to build up impeccable credentials. That is on top of their funded trips to dig wells in Africa and build homes for underprivileged families in Eastern Europe.
The aim of the new ‘University Pages’ feature is to give prospective students access to information about colleges, plus the ability to connect with other students and alumni. That is all fine. I am all for a more strategic approach to careers and definitely think university is the time for this to kick in.
But for me 13 is far too young. How many thirteen year olds go to university anyway? The last two years of high school allows plenty of time to start being a career-focused grown up.
Let them be teenagers
Protecting kids from inappropriate internet activity is fine and dandy but most are on Facebook anyway, so I’m not sure what difference this will make. Teenage years should be spent worrying about kissing with braces, debates about who to take to the prom and thinking your lab partner is a nerd. With a bit of luck there might be a passing interest in grades and homework.
Their mission at this point in their lives is to be embarrassed by their parents. Not attempting to be their clones. This is how it absolutely should be. Just as crawling before walking is a vital developmental function, this is a rite of passage and a necessary part of the maturing process to independence.
This is before we even start to explore the impact of the gap created between teens who don’t have professionally savvy parents, who will get left even further behind.
What do you think?