How makeup is impacting the workplace
I was facilitating a meeting in Paris last week and one delegate asked about women, makeup and career advancement. There wasn’t time to go into it in detail – but we were obviously in France where the grooming benchmark is particularly high. As I was still recovering from surgery and leading the meeting on one crutch (not the height of chic) and struggling to stay on my high heels, I possibly may not have been a convincing fashionista. In fact had I not been wearing makeup, combined with my crutch, I suspect para medics might have been put on alert.
There is much research to suggest that basic looks, appearance and grooming lead to more rapid promotions and higher salaries. We live in a visual world where appearances matter. However, just to focus on one tiny aspect of the lookism and appearance issue, is the application of makeup that critical to career success? There is strong empirical evidence to suggest there is a connection for women.
Make up = making an effort
In fact,a recent survey, commissioned by The Aziz Corporation, reveals new information about appearance in the workplace. A survey reported in The Times also suggests that 64 per cent of directors considered women who wore make-up look more professional and 18 per cent of directors said that women who do not wear make-up “look like they can’t be bothered to make an effort”. As a career coach I would advise any woman to focus on overall professional grooming and that would include sector appropriate make-up. In a general professional sense all women are advised to wear light make up. A study published in the International Journal of Cosmetics Science in 2006 on Caucasian women has found that people judge women wearing cosmetics as higher earners with more prestigious jobs
Claire Soper an Image Consultant based in Brussels told me ” Without doubt make-up is part of your professional dress and is as important as your outfit. It must be appropriate and well applied and if you wear none, you look under dressed. A well-groomed look sends a positive message about who you, your capabilities and potential. Think about how you are perceived if you wear none? Believe it or not you could be sending signals that you are disorganized, uninterested and unable to cope and you need to be aware of this. We can control the way we look but not how people perceive us and our professional dress, the impact our image makes has a massive impact on our chances of promotion and career advancement. Know that internal career progression is based 50% on image!”
According to the Mail Online, the average British woman spends £9000 in a lifetime on makeup. Given that women are the greatest global consumer group, I’m assuming the minute they start feeling OK with their faces, bodies and general appearances whole industry sectors would simply disappear. It would seem that there are certain economic imperatives for us all to feel insecure about our appearance and therefore spend huge sums striving for improvement.
However in light of Josef Ackmerman’s CEO of Deutsche Bank’s suggestion that women would “add colour to the boardroom“, a major faux pas, how and where do we we start overturning traditional stereotypes? Silvana Koch-Mehrin, Member of the European Party retorted pretty promptly “If Mr Ackermann wants more color in the management board, he should hang pictures on the wall.”
Claire adds “If you look capable, motivated and interested you stand a better chance of getting the promotion. It’s about releasing your potential. Many people’s careers are blocked simply because of the way they dress and women in particular, can gain authority and credibility by wearing make-up so they are perceived as somebody worth listening to.”
The male view
Further research from The Aziz Corporation would indicate that men are also changing their perceptions about personal grooming. According to a study a carried out by Opinion Research, cited in the Mail Online – there is a sharp rise in male attention to makeup, with 20% admitting to wearing it to work.
William, a Senior Partner in an international law firm told me ” we live in such a “lookist” society that of course I use men’s grooming products. Men have to make sure their grooming assistance is not obvious. Women are actually lucky in this area because they can hide and enhance certain aspects of their appearance with makeup. At one time men as they got older, were deemed distinguished and women were simply “older”. Now it’s changing. If a man obviously wore make-up, it would probably be professional suicide. Most of the well-groomed women I know in their 50s, look way better than their male counterparts. An increasingly number of men in my circle have had cosmetic surgery to maintain a more youthful appearance, because they see it as a professional advantage .” Nip/tucking does indeed seem a bit drastic, when a quick dab of YSL Touche Eclat might do the trick. Guys – here’s how!
So I wondered, thinking that through, is it really better to be in a lower earning junior position, looking younger, wearing full make-up , than being a senior partner, on a great salary, looking his age? “That’s the irony” said Tom ” women are penalised for not wearing make-up and men would be penalised for doing so”
So is it time to let go of our stereotypes and if women want to go to work without their “faces” and men want to head for the cosmetic counter, or will light makeup eventually be recommended for both sexes to enhance career prospects? Should any of it make a difference to the way we’re perceived in the workplace?
What do you think?