Tag Archives: Ava Diamond

Don’t be afraid of “NO”

" No" is your friend. It creates an opportunity to counter.

There was an amazing, interesting  and almost global response to my last post “Let’s go girls…. negotiate”. All sorts of questions and issues were raised around gender differences  related to salary negotiation. Many complex topics were covered  connecting  cultural and historical barriers that prevent women stepping up to self advocate. But I’m not even going to attempt to address those wider topics here and just want to concentrate on the immediate and practical. I’m  also just going to focus on negotiating for a new job  and will  deal with existing situations  later,  although the principles are  still broadly the same .

So let’s deal with what can anyone  of us do.. NOW.

Women are relationship builders
One  of the first  points  raised was that women are  relationships builders and as a consequence we are not good at “winning ” individual encounters and are therefore disadvantaged from the get go.  So OK… let’s look at this in real terms.

Yes,  we are excellent relationship builders – but  all good  functional relationships I believe  are not about winning. In fact if anyone feels like a “loser”   in a deal  ( male or female) , my feeling is that  connection is predicated to be dysfunctional long-term.  Negotiation  is  ultimately about building a relationship. It is constructive communication between two parties to find a mutually satisfactory outcome. Women excel at win/win solutions. Do male managers really see all negotiations as adversarial? Wise and effective ones surely don’t. I have actually tried to find some management theorists who might support this line of thinking- but couldn’t locate any, except perhaps when discussing situations impacting international security- which we’re clearly not. And even in those cases, as we have historically seen, punitive negotiations don’t always work then either.

Many women  also wrote to me and to paraphrase said   ” … You don’t understand ….negotiating a salary is different to other  types of negotiations.”

NO it isn’t.

Be confident

This is about confidence.  Without confidence we will always find a way to lose, so it is important is to normalise and neutralise  the negotiation process in our own minds and to understand that  as women, we all do it, all the time without a second thought.  We just don’t even notice. Once we realise what an integral part negotiation actually plays in our daily lives, half the problem has been overcome.

 Test yourself:

1. The TV repairman says “ Can’t come for 3 weeks”

2. You have a 4 figure quote from a supplier for a job you feel pretty sure should cost 3 figures

3.  Your 15-year-old wants a party

So what do you do? Do you roll over and  wait for 3 weeks to get your TV fixed  and say to your contractor  “ sure  no problem I’ll pay over the odds for that job?” or leave town and  turn your house over  to your teen for an all night rave?  No. Of course not.

You negotiate.

You research the market, evaluate what you need doing, decide what you can comfortably afford to accept. If it doesn’t work you let it go or change.

So salary negotiation isn’t different.

By becoming a candidate you have already made that  psychological  commitment  to change and have taken that leap into the unknown. You have imperceptibly started the negotiation process.   You have researched the company,  identified your skills, know your value in the sector and must have marketed them well , because  here they are now wanting to make you an offer. You are in a good place! If the hiring company lose you,  they may have to start the process from scratch or fall back on candidate number two. That is an additional cost,  not just in terms of  search fees,  but also in terms of elapsed time before a new hire is effective , which equals lost revenue. They will have done their homework and will know what the salary range for your skill set is on the market.  Generally everyone  should  be looking for successful outcome. Most companies settle at least 10-15%  above the initial offer.

The pre-question

When I started selling,  my boss at the time, a guy called Mike Lowe, the best sales person I have ever met and a formative personality in my career and personal development, gave me a  simple  nerve conquering mantra before I embarked on any project. The pre-question.”What is the worst thing that can happen?”

Mike  also tried desperately hard  to teach me to ski where injury, pain and  death  featured in my option choices ( not necessarily in that order.)  But these  downsides, generally speaking, don’t tend to happen around a negotiating table discussing anything legal.

In any ordinary negotiation process, the worst  case scenario is  usually and I always  unhapppily thought,  pre “Mike” , was a firm ” no” .  But Mike also taught me that “no” is my friend and how to use it .

Make “no” your friend

So even within this negative messagethere is a  hidden bonus which can open up a dialogue and lead you to make informed decisions. So instead of fearing “no” – it’s now a word you feel extremely comfortable with. Take a lesson from your own kids. If you say no to a pre-schooler – what do they say ? Exactly.  ” Why? ”

Why” is now your other new door-opening  buddy.

It hangs around with “no”. It allows you to take each objection and calmly overcome them with your elevator sound bites, which incorporate all your CARS,  USPs and overall added value. So you love “NO.” It can work for you! The evolved adult  you  have become,  may not stamp her foot  like a five-year old  and petulantly pout “why”, but you will counter with something  more grown-up, neutral and reasonable like “What makes you say that?”

Mike  taught me to de-emotionalise  “no” and view it as a vital part of the process. It’s wasn’t about me. “No” doesn’t mean that my value or self-worth are  on the line and reduced in any way, or I’m some sort of mini failure.  It’s only about the transaction.

Research & preparation

But first you have to deal with  negative thinking   and examine the facts and take steps to avoid  being over come by fear ( False Expectations Appearing Real.) So research and preparation are key. Understand the economic viability of the company and know your own market value.

Silence

Mike also taught me about the use of silence. It’s the last member of the  “no / why” trinity. We women are not great at silence. But there are times when the prudent use of silence can be as effective as delivering a great elevator speech. Used wisely it is a great negotiating technique. Deliver your pitch …. and wait….and wait…. and wait….

 Fall back position

It maybe that you will not reach your  first goal  – but  you should always have a secondary goal  in mind  before entering any negotiation.  In the words of Karl Albecht  “Start out with an ideal and end up with a deal.”   If anyone in a negotiation situation that feels  their back is against a wall, trouble and resentment  are going to figure largely in their futures.

But if a compromise still  isn’t possible then  that leaves one  option – seriously consider voting with your feet.

Is it this  final step, which we as women fear most? That primal,  risk taking side to our personalities that keeps us in the metaphoric  “cave”  and prevents us taking that leap into the unknown which separates us from the guys?

The irony  is  of course ,  that  it is the ability and willingness to walk away which can be the single most powerful negotiating tool in any deal.

What do you think?

Special thanks to Wally Bock,    Ava Diamond, Colin Lewis, Rebel Brown , Susan Mazza,  Tim Douglas , Ellen Brown  Anne Perschel    Susan Joyce , Sharon Eden for stimulating contributions!