Tag Archives: Karen Purves

“I think therefore I exist?”. Wrong…think again!

Personal Branding and the 50-somethings!  
Every week I get messages from executives of a certain age , partly because of my post “ Job search strategies for the 50 something’s “   A typical one would be “ I  m working really hard,  have contacted 4 head hunters, sent off 25 CVs, been called for 8 interviews and short listed for 2 – but no luck.  Will I end up stacking shelves in Tescos/ Walmart / Carrefour  in January?   What do I have to do? P.S  Send food parcels”

The answers are in no particular order:  1) possibly  2) postal address  required  3) something different  . 

Visible message
The main point I took from this is despite being as  pro – active as they can,  these execs are still  not being contacted by head hunters as passive candidates.  So I check out their LinkedIn profiles , Twitter presence and Google them and can immediately tell if they have what  the new buzz word calls a Personal Brand. This seems to trip off my tongue lightly. Don’t be fooled!  Truthfully it is a phrase that I have only become familiar with over the past year because I had to confront it  both personally and professionally.  It is new speak for your clearly defined, highly  visible, core message.  

You too..
I  had always thought that personal branding was something associated with celebs (major and minor) being photographed getting out of cabs  (with or without underwear)  after  launching  over  priced costume jewellery ranges or  marketing dodgy smelling perfume.   So definitely NOT my thing!    The news  I received a year ago that I needed to work on an under performing  SEO,  conjured up notions of  an inactive muscle group,  requiring painful sessions with a trainer. Or worse still,  as financial markets lay in tatters  a  meeting with my bank manager .

So not only did I have to adapt my coaching programme to deal with changes in the job search market,  I also had to practise what I preached and get myself out of my comfort zone.  If anyone had told me that by the end of 2009 I would have been posting weekly blogs, writing comments and tweeting  like a trooper,  with my face splashed over the internet I would have been highly incredulous.   But here I am! So,  I can truthfully say that  I have walked the talk. I have also found it challenging, frustrating,  fulfilling, mind-opening. I have made amazing global connections and  come across some individuals who are simply different  in their expectations. Some I have let go, some I have embraced. So a formative learning curve.

Google ranking
A  year ago on Karen Purves’ advice  somewhat embarrassed, I  furtively Googled myself.  I always felt this was faintly narcissistic,  an activity reserved for aforementioned ego fragile  starlets. I gave up after about 10 pages. Even I was bored!  And I am me … or at least I thought I was. Not only was I not unique,  (there are numerous Dorothy Daltons)   I did not stand out from the crowd  at all.  Worse still  I was totally  invisible.  Whatever happened to ” I think therefore I exist”?

So after masses of research and consulting experts including Karen ,  it was obvious that there were 2 alternatives : a crisis or a plan .  I opted for the latter, knowing from experience that no matter how attractive drama  can appear  in the short-term, crises are a lot of work. Eventually there  has to be a plan.  It was partly laziness.  Age does have some advantages  – if there’s a short cut we look for it!

Get  a new habit
So to paraphrase Paul Getty, if business success is the force of habit , we 50 somethings  indeed have some deeply engrained ones. Some  are undoubtedly good,  some may need tweaking,  a few just totally nuking.  But we also need new ones. One of those is to  let go our cautiousness  regarding  on-line visibility and make that activity part of our daily routine.  If your name is not appearing  in any searches ( metrics- conveniently shown on your LinkedIn home page  – mid right ) or  getting those  discreet under the radar calls  from executive search companies,  this means that you too are probably regrettably invisible.  Gen Y are used to having every living moment  displayed on Facebook. Us Boomers are generally a more private generation.  But we need to get over that.    As Karen said  Google yourself! 

This personal journey I feel  has actually helped me have some credibility as a coach.  It is genuinely –  me too! If I can do it –  anyone can.

What do you need to do?

  •  Decide on  your “brand” focus.   This involves basic discovery work and goal setting. What are your USPs and success stories.  This is just another way of asking what is your core message? What do you offer?
  • Reserve your name  if you can as a url on a number platforms: LinkedIn,  Facebook and Twitter, Skype,  plus the .com domain.  If you name isn’t available make it something as close as possible. Use that consistently on all platforms.  
  • Use the same photo on all media
  • Make sure your email address and urls coincide. Lose hottotrot 1985@hotmail.com That stopped being cool circa 1987.
  • Set up a full LinkedIn profile ( Viadeo,  Xing, Naymz or any other … or all of them) Pro-actively increase your network and raise your visibility
  • Open a Twitter account with personalised home page and start to engage.
  • Set up a blog –   with a feed to your LinkedIn profile establish yourself as  a sector guru and expert. 
  • Participate in discussions, answer questions, post comments on other people blogs 
  • Create your own web site.

I am a work in progress –  as indeed we all are.     Karen  has very kindly offered to give me an end of year performance appraisal! 

Watch this space…

Twitter: Cynic to Convert in 10 weeks

Hello, my name’s Dorothy. I’m a Twitter convert!

About 10 weeks ago @MikeDDalton (my brother) suggested I sign up for Twitter. He insisted that it would be fun and a way for our dispersed family to stay connected. Unconvinced, mainly because of what I’d heard and read, I did finally register, but truthfully, it was because primarily President Obama was said to use it, rather than any family loyalty.

My efforts were rather half hearted. I followed @MikeDDalton, plus a couple of well known British celebs, which actually turned out to be duller than watching paint dry (sorry Bro!) I posted a few mundane things myself, trying to enter the spirit of it all. The minutiae of their daily lives held no interest for me at all. Cosmo Landesman of The Times (London) suggested that Twitter made even interesting people seem dull. I was in total agreement. I even bored myself.

Support
But a few people, even through cyber-space, picked up on my “lost caused -ness”. @karenpurves, @nicolabird and @judethecoach, all came to the rescue and went to huge lengths, with super supportive basic tips about choosing the right people to follow, posting a photo, leaving myself open to be followed (hadn’t realised I was closed) and some of the other protocols. But even then, despite their encouraging words, cynicism still prevailed. Honestly… I did try – but the whole thing just completely eluded me. I sensed the tearing out of cyber hair.

Breakthrough
Then one day – something kicked in. I have no idea really, even now, what it was. I think more by accident than design, I left the social media robots behind and finally started connecting with people with 3 digit IQs. Their tweets caught my eye and I started reading and responding. I engaged. I began to get, just a little, the Twitter etiquette and protocols. Gradually, there seemed to be a few people I was connecting with on regular basis who seemed fun, on the same wave length and prepared to give, rather than send automated messages and self publicity. I finally understood ( after 8 weeks – I know a slow study ) that I needed to download Tweetdeck to manage the activity.

Don’t worry I’m not going to launch into a ” How to…” pitch! Wouldn’t dream of it! There’s clearly no way someone can advise people on the detail of this process, when they only found the Tweet shorten button today! This is just to share my own Twitter journey. Sometimes the voices of the clueless, resonate as much as the voices of experts – a bit like Forrest Gump.

My rules
Generally, as an almost total beginner, what I look for are people that I find fun and interesting and are active in my areas of general interest. That’s all. Nothing strategic or sophisticated at this point. I have no master plan. I make it a basic rule to only connect with people who have a photo or a convincing bio, wearing clothes. They do make a difference – so are mandatory, for me at least. I only follow animals if they are extremely funny.

I look at the stats just to check they’re balanced and I can see that the individuals are active. I avoid braggers and give anyone pre-occupied with target-reaching a miss. Same for anyone who tries to hard- sell me anything early on. I am gradually identifying the egoists and I can see now that there are people who have the same messages on automated feeds which come around and around, 24/7. You know who you are! Guys, change the tape or stream ( or whatever it is that goes round) I suspect I will eventually decide to “un-follow” some of them, when I summon up the courage. Apparently this is ” not a good thing”. Whole contentious blogs are devoted to this process, with a slew of vitriolic exchanges in their wake.

So what has this got to do with a Talent Management Strategist based in Europe? Why since last week, have I included a section introducing it into in my coaching programme?

At the moment 47% of Twitter traffic is US based, but that will change for sure. Just like the Big Mac, it will take root here in Europe. As more and more corporate HR and recruiters use it as a network, it will be another opportunity for candidates to raise their visibility and connectivity, in the hope of being found. With a job loss: job creation ratio at 3:1 in Europe, right now, job seekers need that. The churn on Twitter is huge, but people leave their bio details, and provided that the contact info doesn’t change, that’s great for internet sourcers.

Added value
But for me personally, and this is the message I share currently, the greatest value is the high speed communication of really useful, up to date information. Having it distilled and recommended by trusted sources is a major bonus. It’s the sheer pace of the circulation that is amazing and fascincating. It’s a wonderful way to stay in touch and keep a finger on an ever changing pulse. It has not only saved me hours of time, but brought my attention to sources and resources that I may have over looked or not even considered at all, simply because I didn’t know they were there.

IRL ( In Real Life)
Earlier this week, I had dinner with a Tweet buddy @marionchapsal who was visiting Brussels. We had connected via Twitter. Despite mutterings from @MikeDDalton about meeting strangers from cyber space, and the lady from Lyon turning out to be a potential axe murderer ( that thought is rooted in extensive knowledge of heinous on-line scams, following a long career in internet security) we had a wonderful, fun evening, sharing experiences and getting to know each other. What was most interesting, was that I saw immediately how 140 characters can convey a person’s personality. She was exactly as she seemed in her Tweets! It was simply global networking at it’s best. Virtual, became actual. Would our paths have crossed otherwise? Probably not. Just brilliant!

Somewhat approropiately, the restuarant of choice was the ” Idiot de Village”. Nothing lost in translation there.